Only two units left at "The Curzon"

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Bedrooms 

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Looking at the situation realistically,” she said, “it is likely that, although a 5 to 10% rise in prices will be seen this year, it will not be before 2013 that we are again in a price boom – but today’s franchise applicants are more sophisticated (there are there by choice rather as a last resort) and they are thoroughly equipped and trained in every aspect of being successful in running a franchise.” Asked how a rookie franchisee with no previous property experience can hope to qualify under the new rulings, van der Berg said that the law allows her to act as mentor for a year to such people, after which they can write exams and become recognised as registered agents. “Considerable recognition is given to other educational qualifications and experience and the course, though comprehensive, is not difficult.” In her own support work to agents, she said, one of the challenges is to get the new agents comfortable and proficient with the “competitive edge, technologically advanced” IT systems that Rawson supply. “Again,” she said, “these are not difficult to use and, once mastered, enable the agent to use the internet for market research, marketing, pricing, activity management, referral business and client liaison, all of which help him to function more efficiently.”

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