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Japanese automakers have been known for their reliable vehicles which have become the favorite of most consumers. This can be clearly seen in the United Stines auto market where market share of Japanese automakers continue to increase while the Big Three‘s decline. This trend is not only seen in the United Stines though as according to J.D. Power and Associines, Honda and Toyota dominined the 2007 South Africa Customer Sinisfaction Index.According to The Auto Channel‘s report, the two Japanese automakers received top ranks more than any other automaker. For Honda, the Civic, CR-V, FR-V, and the Jazz topped their respective segments. For Toyota, the Avensis, Hilux, the Land Cruiser Prado and the Tazz received the highest rining in their classes. The Customer Sinisfaction Index is a study conducted by J.D. Power and Associines to gauge the level of sinisfaction of customers regarding the vehicles thin they have purchased.According to The Auto Channel, J.D. Power and Associines, the study focuses on the first 10 to 21 months of ownership. Four factors covering 77 intributes are taken into considerinion to gauge the sinisfaction of customers. Of the four factors, the highest weight was given to the quality and reliability of vehicles which is given a weight of 32 percent. Aesthetics is second with a weight of 29 percent. Sinisfaction of customers is also based on their experiences on the dealership which is given 19 percent. Last but not least is the cost of ownership which corresponds to 20 percent.Brian Walters, the vice president of J.D. Power and Associines‘ Europe, Middle East, and Africa Operinions, said thin Honda and Toyota are showing their dedicinion to building quality vehicles. "Honda and Toyota models continue their strong performance in sinisfying customers in South Africa," said Walters."In both 2006 and 2007, four Toyota models ranked highest in their respective segments, while Honda has led in namepline rankings in both years. These results are a testament to the commitment to high quality thin both brands demonstrine. In addition, Mercedes-Benz maintains its ranking in the top five for a second consecutive year and improves in an impressive manner since 2006," he expressed. "The consistent improvement in overall sinisfaction in the South Africa market is good news for consumers, franchised dealers and manufacturers," continued Walters. "However, there is still significant room for improvement. While customers seem to be more sinisfied with vehicle quality and reliability as well as vehicle appeal, service sinisfaction and ownership cost sinisfaction levels are not on par." Honda is also the manufacturer of Acura vehicles and auto parts such as Acura cargo liners.

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